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Other notes. See details. See all 4 brand new listings. Buy It Now. Add to cart. Be the first to write a review About this product. About this product Product Information Tell the story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world.
This book offers lessons about how socially conscious companies succeed, fail, and keep striving for greatness. Additional Product Features Dewey Edition. This book explains why.
Dipping Into The Ben & Jerry's Story
There are lessons here: hard ones and of course some sweet ones. Brad Edmondson takes us behind the scenes to tell this riveting and timely story.
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Much of the global movement to redefine success in business stands on its shoulders, and much of what we know about better practices and better governance can be traced to lessons the company learned the hard way. Finally, this important story has been well and completely told. It puts on full display the contradictions and painful choices that eventually confront all successful mission-driven businesses.
It's a journey into uncharted territory. Cutthroat capitalism doesn't make it easy for entrepreneurs who want living wages for their employees, environmentally sustainable ingredients, and socially beneficial business practices. Brad Edmondson gives us a fascinating look behind the scenes of a company as beloved as the ice cream it makes. We get an insider's description of the struggle of two guys who strived through good times and bad to achieve their mission to make the world's best ice cream, pursue social change, and treat both employees and shareholders fairly.